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User interface (UI) design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience..
Suitability for individualization: the dialogue is capable of individualization when the interface software can be modified to suit the task needs, individual preferences, and skills of the user.
Controllability: the dialogue is controllable when the user is able to initiate and control the direction and pace of the interaction until the point at which the goal has been met.
User experience design is the process of defining the experience a user would go through when interacting with a company, its services, and its products
UI/UX designers are responsible for overall user satisfaction with a product. Their priority is to continually look for ways to improve the product experience
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